Dead Letter Fest,

About the event

Dead Letter Society is organizing Dead Letter Fest, an independently produced alternative music
event centered around Midwest emo, indie, punk, and DIY culture. Beyond hosting a live show,
the goal of the event is to create a highly shareable media environment that connects artists,
audiences, fashion, and community through live performances, digital content, and authentic
experiences. Through artist reposting, recap media, photography, and audience-generated
content, the event is positioned to generate meaningful organic visibility within a rapidly
growing alternative youth market deeply connected to music, skate culture, DIY communities,
and contemporary streetwear culture. The event will be hosted at Old Dog Tavern in
Kalamazoo, MI on August 15th, 2026 with a maximum capacity of 500 attendees.

 Combined artist reach currently exceeds 274,000 monthly
Spotify listeners, 346,000 Instagram followers, and 111,000 TikTok followers, with projected
organic social impressions estimated between 500,000 and 1,500,000+ through artist reposting,
recap edits, fan sharing, photography, and short form video content.
The event is intended to function not only as a live music experience, but also as a content and
community building opportunity spanning music, fashion, skate culture, and alternative internet
communities. Dead Letter Society is coordinating live media coverage, photography, video recap
production, social content distribution, and collaborative creative opportunities surrounding the
event.

Why should you sponsor?

Dead Letter Fest provides brands with an opportunity to connect authentically with a highly engaged community of music fans, artists, creatives, and young professionals through live experiences, social media exposure, event photography, recap media, product activations, and community engagement. By supporting independent music and culture, sponsors gain meaningful visibility while aligning their brand with a growing audience that values creativity, authenticity, and shared experiences both online and in person

John Schultz

Dead Letter Society is an independent promotion, artist management, and emerging apparel
company founded in April 2026 with a focus on alternative music and DIY culture. Rooted in
Midwest emo, indie, punk, and adjacent creative communities, Dead Letter Society produces
events, develops artists, and creates collaborative merchandise experiences.
Led by John Schultz, the company currently manages Headband Henny, an independent
artist with over 120,000 monthly Spotify listeners and 22,000 Instagram followers. Dead
Letter Society is also expanding into booking and apparel production focused on skater,
punk, emo, and indie communities, with access to both screen printing and embroidery
production.

Contact the Organizer Contact the Organizer